Author Services: Focus Groups
A major academic publisher were interested in understanding more about its authors and the services they require in order to publish their research. I was contracted to carry out some qualitative research with authors and early career researchers, in the form of focus groups. These were designed and moderated by myself and then followed up with a summary of key findings and recommendations. The design was also rolled out for focus groups held in the US and China.
New Product Launch: Depth Interviews
An international major university press carrying out research into the launch of new online products, contracted me to carry out telephone interviews with librarians and researchers. Interview findings were then analysed and reported with my recommendations.
Survey Analysis and Reporting for The Lever Initiative
The Lever Initiative is investigating the need for a new OA publishing venture for the liberal arts. TBI Communications have been appointed marketing consultants on the project.
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Insights article published 2012:
Working differently: an account of how a library-publisher partnership can enhance trust and value
Exploring the features of the unique partnership set up between SAGE and the University of Sussex in 2010, this article outlines some of the outcomes and how they have added value to the work and experiences of both the library and the publisher.
Appointed UKSG Marketing Officer and joined UKSG Main Committee
This article summarizes some of the key findings from an event hosted by SAGE and facilitated by the Research Information Network, looking at the provision of information services for researchers in the social sciences. A group of academic librarians and doctoral researchers came together to both explore ways of improving the provision and consumption of information during the research process and to discuss how the value of the content that researchers and librarians choose and supply could be demonstrated.
Initiated partnership between SAGE and Sussex University working together to learn about research practice and develop services
Planned and chaired ALPSP seminar: Marketing to Libraries 2011
Chaired ALPSP Database Marketing seminar 2009